Founded in 2005 with headquarters in Dubai and team locations across the Middle East region, Potential is supporting thousands of individuals and hundreds of organizations to kick-start their businesses, improve their performance, boost sales, improve customer service performance, innovate, expand and develop their Next Generation Leaders. The company’s portfolio consists of consulting, training and coaching capabilities, deployed across products such as the flagship Potential Entrepreneur program for Individual Entrepreneurs as well as bespoke development programs for SMEs and Large Organizations.