There is nothing like it. You have an idea, and you have the stage for a minute, or two, or five. You’re on a mission to sell yourself, your vision, and your team. There is no room for error, and no room for mediocrity.
You need to be the number one advocate of your product. You need to love it, and you need to show how much you believe in it. You need to be passionate about it. Passion is contagious, and the only way you are going to win the crowd over.
With passion, you need to deliver a clear vision. You need to show that you are captaining a plane with a clear destination, and that it would be a mistake not to come along for the ride. That means really understanding your product and getting the basics right:
- Why are you creating the product or service, who is it serving and how big is the market?
- Why your solution? what’s so magical about it that competition can’t replicate?
- How will you make the idea a reality?
- Why your team can take it forward and succeed?
Get those figured out and take the 2 minutes you will have, mix in Passion, Confidence, Clarity and Keep it Simple.
Demo’ers shorten up the above, make it quick and focus on your demo. Show us your product and go through a few scenarios that really showcase your top features. Check out Demo 2011 pitches for some examples. Be very clear and very precise – that means Practice! Practice! Practice!
And now, we will leave you with this –
“If I am to speak ten minutes, I need a week for preparation; if fifteen minutes, three days [of preparation]; if half an hour, two days [of preparation]; if an hour, I am ready now.” – Woodrow Wilson